TruLab Cosmetics
TruLab Cosmetics & Skin Care was founded out of a deep love for skincare and cosmetics. Our agency was entrusted with the task of crafting a brand that speaks to the vibrant, hardworking women of today – those who balance the demands of a 9-5 job, enjoy date nights, and embrace the role of a housewife. We aimed to celebrate beauty in its raw form, with or without makeup, encouraging women to be unapologetically themselves. I had the privilege of being involved in this brand's journey right from its inception. From conceptualizing logo designs to finalizing the comprehensive brand identity. *Disclaimer: This work showcases my expertise while employed at Atomic Digital.*
